What Jobs Can I Get with a Marketing Degree?
A marketing degree is versatile, preparing you to work in a variety of industries. Don’t be deceived, your educational journey will be steeped in marketing-specific coursework, but you will be a relevant hire to most any business. Every industry needs a way to communicate how and why people need their products or services.
We want to kick start your job search by telling you about 7 jobs you can get with a marketing degree.
1. Campaign Manager
A campaign manager ensures that all marketing campaigns are fully executed and successful. Campaign Managers will work with their teams to draft marketing campaign plans, to ensure every outlet of marketing is covered in a new initiative. This position would be most similar to a project manager.
Median Pay: $116,180
2. Market Research Analyst
Market Research Analysts explore specific industries, examine markets, compare and contrast product offerings for competitive analysis and make actionable recommendations for businesses. They gather and analyze audience demographics, behaviors, needs, and historical buying habits. A market research analyst will employ a variety of tactics for his or her job, including polls, interviews, focus groups, or questionnaires, just to name a few.
Median Pay: $63,790
3. Sales Manager
Sales Managers lead company sales teams, create attainable sales goals, and drive strong results. You should expect to have experience in planning and implementing sales strategies, managing customer relationships, providing great customer service, and having excellent written and verbal communication skills.
Median Pay: $126,640
5. Social Media Specialist
Social Media Specialists manage social platforms for organic and paid media efforts as well as developing audiences for targeted marketing efforts. A Social Media Specialist is also responsible for managing community engagement across all social media platforms, including quickly responding to questions and comments. The specialist may also monitor site metrics, respond to reader comments, and oversee creative design.
Median Pay: $56,770
6. Public Relations Coordinator
Public Relations Coordinators maintain a positive brand image and develop strategies to stay relevant and maximize visibility for a brand. PR Coordinators help to manage the overall public image and health of a brand or client. The goal is to maintain a positive brand image and develop strategies to stay relevant and maximize visibility. This includes increasing media presence, and popularity, and leveraging multiple channels of communication and online media platforms to promote their brand image.
Median Pay: $61,150
7. Marketing Manager
Marketing managers plan, direct, and coordinate marketing efforts alongside a marketing team. They generate awareness, assess competition, and trends, and ensure profit maximization. Working across almost every possible industry, marketing managers are critical to a company’s success. They might manage internal teams, write promotional messaging and products, provide creative direction, and distribute brand content through various traditional and online channels.
Median Pay: $136,850
8. Email Marketing Specialist
Email Marketing Specialists plan and execute email marketing strategies for an organization, including creativity, data analysis, and copywriting. An email marketing specialist is typically a sound digital marketer that can build segmented email lists, create great copy and creative assets, and develop business leads through written communications. They must also be proficient in complex software that distributes and measures mass email communications effectively against the competition.
Median Pay: $61,150
All salary data has been taken from the Bureau of Labor Statistics.
Colorado Christian University does not guarantee any job placement as a result of earning this or any other degrees offered by the university. The salary data presented here is derived from the Bureau of Labor Statistics. This information reflects broad industry averages and is not specific to graduates of our institution. Individual outcomes may vary based on numerous factors, including but not limited to geographic location, economic conditions, industry demand, personal qualifications, and performance. We encourage you to research and consider multiple factors when evaluating potential career outcomes.