Marketing Major

Bachelor of Science in Marketing (B.S.)

Program Options: Major, Minor, Dual Degree

Marketing is essential to any product or service-providing organization. The Marketing programs offered through CCU's School of Business and Leadership provides you with an in-depth understanding of marketing principles, advertising and persuasion, consumer behavior, and e-commerce. You'll learn how to study human behavior and how to discover the needs and preferences of consumers, using this information to market a product or service effectively.

You will also learn to connect theory and practice with the modern-day realities of rapid advances in technology, social media, advertising, and strategic messaging. Students will learn apply theory to real business scenarios and marketing situations and develop 21st-century skills in this dynamic and ever-changing field.

The dual degree option allows you to earn your Bachelor of Science in Marketing while completing some of the coursework toward CCU's Master of Business Administration (MBA) saving you time and money when you enroll in a graduate program. Learn more about CCU's dual degree programs.

Marketing at CCU

In a world that bombards individuals with secular marketing messages, Christian marketers who are propelled by skill and ethics are in high demand. The School of Business and Leadership trains you to effectively market products and services while maintaining Christian principles. Faculty, many of whom have had decades of experience in corporate business, integrate faith and learning to train you on how to market successfully and ethically.

What can you do with a degree in marketing?

• Sales
• Market research
• Marketing Coordinator/Manager/Director
• Commerce specialist
• Business management

Interesting Classes You Might Take

• Advertising Management
• Marketing Strategy
• Sales and Service Relationships

About the School of Business and Leadership

The School of Business and Leadership follows a practitioner-professor model; every professor has been successful in business, with many of them still owning and running their businesses part-time as they teach. Close connection to the workplace ensures they stay relevant and incorporate the latest business wisdom and trends as well as understand what employers are seeking. Employers are our customers while students are our clients whom we are preparing for success.

Our professors have accumulated decades of business experience and academic credentials, working in law firms, Fortune 500 companies, high-tech companies, small firms, and entrepreneurship endeavors. Some accomplishments include running communications for the Olympics in Beijing, amassing a real small estate empire, building their own Financial Management company that invests more than $30 million, and one professor who has started more than ten new businesses. Our professors have connections that can provide networking opportunities to help you get the most out of your experience at CCU.